Our Story

At Momarchy, we believe motherhood is powerful — and that your beauty routine should honor that power, not complicate it.

Founded by Shaima Alblooshi, Dubai-based a mother who knows firsthand the physical and emotional rollercoaster of pregnancy, our story began with a very personal search. When Shaima became pregnant, she struggled to find safe, effective skincare that truly met her changing needs. With a history of acne and sensitive skin, she was deeply concerned about potential flare-ups and harmful ingredients — and quickly realized how overwhelming the process of “clean beauty” could be during such a vulnerable time.

So, she took matters into her own hands. Shaima immersed herself in skincare education, studied ingredients, consulted dermatologists, and over time, found a formula that worked — keeping her skin healthy, glowing, and calm throughout her pregnancy and postpartum. What began as a personal journey quickly became a mission: to save other moms the time, stress, and guesswork by creating a skincare line that truly understands what motherhood skin needs.

From One Mom to Another

We understand how challenging it can be to care for your skin during this sensitive time — trust us, we’ve been there. Between limited time, pure exhaustion, and unpredictable hormonal shifts, it’s tough. That’s why we’ve done the research for you.

Pregnant and breastfeeding skin is unique — more reactive, more delicate, and in need of extra support — and our products are thoughtfully developed to meet those specific needs.

What Makes Us Different

• Formulated by a mom, for moms

• Backed by research and real-world experience

• Gentle, nourishing ingredients suitable for pregnancy and postpartum

Because when you feel good in your skin, you show up more fully — for your baby, and for yourself. Welcome to the Queendom of Momarchy: where motherhood and beauty reign together.